Many people in Poland think that sexual harassment in the workplace is only physical and therefore, infrequent. When we told them about the scope of behaviors defined as sexual harassment, as well as the number of people who experience it in the workplace, they were surprised. We hope that our message and our campaign will begin to change this kind of thinking, one small step at a time.
The central idea of our campaign was to address this misunderstanding and inform people that physical, verbal and even non-verbal activities may act as sexual harassment if they are unwanted by the victim. Early on, our team decided that developing a campaign to advise victims to report their experiences would be very challenging. Considering the timeline of the campaign as well as the resources available to us, we decided that it would be inappropriate to encourage victims to report if we could not be sure that they would not face negative repercussions without adequate support. For these reasons, our team decided to focus on raising awareness about the various forms of sexual harassment and to show that not only victim, but also bystanders, and coworkers can – and should - react.
From here, our strategy with our graphics was to show how acts of sexual harassment have become a normal thing—one of many tasks in the office during the day. We then coupled images of “normalized” sexual harassment acts with disturbing questions such as, “What’s wrong with this agenda?” Similarly, our campaign videos showed exaggerated and funny reactions to instances of sexual harassment, forcing viewers to rethink how they react in these situations– and if they react at all.
The first challenge we had in presenting this content was to address our audience’s presumption that we were only going to present female victims and male perpetrators. With any activism work, we always have to face some critique regarding the choice of the issues we want to address, even before we present the whole idea! While we had developed content featuring a variety of victim-perpetrator pairings, we had to release this content over the course of several stages/days, therefore leaving us vulnerable to critique. This goes to show, once again, that you cannot plan everything in advance because there will always be audience responses you just have to react to.
nature in their offices, but had not considered that such acts might be sexual harassment.
Ultimately, we haven’t changed the world yet, at least as of presentation day, but we hope that at least some people who stumble upon our videos or pictures in the future will think twice: is sexual harassment really what I think it is, and who defines it? Do I react by helping the victim or maybe just reproduce the misunderstanding that sexual harassment is only physical? Do I care about my workplace culture? Maybe I don’t give a shit about it at all.
Do you care?
The blog entry refers to social campaign “Wykreśl z grafiku. Take It off the Agenda.” Developed by Madeline Hung, Magda Miśkowicz and Hanna Pieńczykowska.
www.wykreslzgrafiku.org
www.facebook.com/wykreslzgrafiku



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